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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


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Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
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IdeaMap.Net Interactive Demo

StyleMap®



StyleMap Customized
StyleMap.Net

StyleMap Software Suite:  For Product Design and Packaging

Cutting Through Marketplace Clutter to a Crisp Design
Building upon the power of IdeaMap technology , StyleMap is the optimal solution for pure graphics research.  Empowering you to test a broad range of product/package design features, you save development time and resources by focusing on the most appealing features for packages, product design, direct mail pieces and magazine covers.  Often you will find several designs with equally strong impact.  You select the ultimate winner by overlaying your business and marketing objectives.

Who Should Use StyleMap?

StyleMap decision tools were designed for those who do not have a large budget and need efficient, focused research and knowledge building that meets challenges instantly.  It has been successfully utilized by staff who are responsible, either directly or indirectly, for product management, packaging, design, image, advertising, branding, market research, innovation and competitive intelligence.

For our web-based tool, no expertise is required.  We offer an easy-to-understand training manual, as well as one-day training sessions through Moskowitz Jacobs Product Managers.

Advantages of StyleMap

Methodology

Which Product is Right for You?

StyleMap Customized
StyleMap.Net
 

Case Studies

Coffee Packaging
Orange Juice Packaging 

 

 

IdeaMap.Net Clients please click here for account access


Recent Publications




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Events


IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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