College Presentations: Cornell - Changing the Way You Communicate
Cornell University College of Veterinary Medicine recently saw an increase in donors. This is a typical outcome when using Mind Genomics® IdeaMap®.net. The identification of three clear emergent mindset segments, as well as a separate min
dset segment for friends of Cornell, and the subsequent lift in donation rates and donors is an outcome typical of using Mind Genomics® to know what to say to consumers (in this case donors), how to say it, and what NOT to say. This information was conveyed to members of The Association of Veterinary Advancement Professionals by Sheila M. Reakes, Director of Annual Giving at Cornell University.