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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


News

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Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
video

IdeaMap.Net Interactive Demo

Food and Beverage

The mind-set of teens towards food communications revealed by conjoint measurement and multi-food databases

October 2008

This paper introduces a new type of study that combines self-profile of behaviors and attitudes regarding food together with responses to structured, systematically varied concepts about the food. We deal here with the responses of teens, for 28 different foods and beverages. The study creates a database which reveals how a person responds to different types of messaging about the food.

... details

The Value of the Term ‘Organic’ in Messaging as a Driver of Product Acceptance in Older vs. Younger Consumers

November 2008

This paper presents the highlights of a database dealing with consumer responses to concepts about 29 good-for-you foods and beverages. Consumers evaluated systematically varied test concepts, with different messages about the features of foods and beverages.

... details

Using mind-set information about health, pleasure, and function to understand consumer choices in bottled water

November 2008

This paper analyzes responses to test concepts about bottled water from five different mind-set databases (Crave It! 2001 for adults, teens; Drink It! 2002 and 2004; Healthy You! 2003), each focusing on a different aspect of food/drink, but each containing a study about bottled water. ... details

Accelerating bread product development by understanding weak signals and strong communications: The case of a wholesome bread that delights consumers

November 2008

This paper discusses a study that presents an Internet-based, collaborative filtering approach to determining consumers’ bread product preferences and then assessing other consumers’ reactions to test product innovations based on those preferred ideas and concepts.

... details

How Psychophysics Changed the Food Business, and How the Food Business Forever Changed Psychophysics

June 2009

Through a short history of how psychophysics was taken into the bosom of the food industry, this paper shows some of the principles by which one world can learn from another, and promote change in the other.

... details

Cross-national Segmentation for Messaging About Cheese: Towards a New Approach to Consumer Understanding, Directed Development, and Targeted Marketing

June 2009

Three parallel, linked conjoint analysis studies were conducted in Germany, France and the UK to identify which features and communications about cheese products drive consumer interest.

... details

Can we make healthful foods taste good or even better than good?

April 2010

Dr. Howard Moskowitz and colleagues, Linda Bartoshuk and Herb Meiselman, reflect on lessons learned from three different career paths.

This article appeared in the APS Observer (April 2010 issue).

... details



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IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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