Food and Beverage
The mind-set of teens towards food communications revealed by conjoint measurement and multi-food databases
October 2008
This paper introduces a new type of study that combines self-profile of behaviors and attitudes regarding food together with responses to structured, systematically varied concepts about the food. We deal here with the responses of teens, for 28 different foods and beverages. The study creates a database which reveals how a person responds to different types of messaging about the food.
The Value of the Term ‘Organic’ in Messaging as a Driver of Product Acceptance in Older vs. Younger Consumers
November 2008
This paper presents the highlights of a database dealing with consumer responses to concepts about 29 good-for-you foods and beverages. Consumers evaluated systematically varied test concepts, with different messages about the features of foods and beverages.
... detailsUsing mind-set information about health, pleasure, and function to understand consumer choices in bottled water
November 2008
This paper analyzes responses to test concepts about bottled water from five different mind-set databases (Crave It! 2001 for adults, teens; Drink It! 2002 and 2004; Healthy You! 2003), each focusing on a different aspect of food/drink, but each containing a study about bottled water. ... detailsAccelerating bread product development by understanding weak signals and strong communications: The case of a wholesome bread that delights consumers
November 2008
This paper discusses a study that presents an Internet-based, collaborative filtering approach to determining consumers’ bread product preferences and then assessing other consumers’ reactions to test product innovations based on those preferred ideas and concepts.
... detailsHow Psychophysics Changed the Food Business, and How the Food Business Forever Changed Psychophysics
June 2009
Through a short history of how psychophysics was taken into the bosom of the food industry, this paper shows some of the principles by which one world can learn from another, and promote change in the other.
... detailsCross-national Segmentation for Messaging About Cheese: Towards a New Approach to Consumer Understanding, Directed Development, and Targeted Marketing
June 2009
Three parallel, linked conjoint analysis studies were conducted in Germany, France and the UK to identify which features and communications about cheese products drive consumer interest.
Can we make healthful foods taste good or even better than good?
April 2010
Dr. Howard Moskowitz and colleagues, Linda Bartoshuk and Herb Meiselman, reflect on lessons learned from three different career paths.
This article appeared in the APS Observer (April 2010 issue).
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