TrialMap?
Optimize Your Arguments.
Maximize Your Award.
Know EXACTLY what to say to jurors and what must be avoided.
Pick the jurors that will respond most favorably to your case information
“I have never had a better jury. This stuff (TrialMap™) really does work. That doesn't mean I am going to win, but if I don't, it won't be because we had a bad jury.” Quote from trial lawyer litigating on an eight-digit injury case who used TrialMap™ to choose his jury and craft arguments for his trial.
- What you SHOULD SAY…What you SHOULD NOT SAY…What case information has no value?
- Do men and women agree what information is favorable to your client?
- What role does ethnicity play in determining whether case information is favorable to your client?
- Know how to talk to each member of your jury
- Test framing statements, evidence, collateral factors, etc. in text or graphical formats
- Identify underlying “juror mind sets” that are based on the reactions to the case information and not demographic profiling to better target your messages
- The Addressable Minds solution enables one-to-one segment identification enabling immediate actionable segmentation
- Counter opposition arguments
“This quantitative technique really helped me frame my courtroom arguments…The net result…The jury returned one of the biggest verdicts in the history of Los Angeles County for a defamation case”, said R. Rex Parris, the lead attorney. “The tested messages were dead-on. I knew exactly what to say and what not to say.”
With IdeaMap.Net, lawyers identify the most compelling arguments in their case to maximize the likelihood of achieving the desired verdict.
- IdeaMap.Net is a quantitative research tool
- Based on a stimulus – response methodology using experimental designs and mathematical modeling.
- Has been used for over 20 years by some of the largeast consumer package ggoods and pharmaceutical companies
- We provide the technology, set up the study, manage the project, create models review results with you.
A proven method that helps you win by knowing the “hot buttons” of the juror
For more information, contact Bert Krieger at or .