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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


News

More News

Video


Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
video

IdeaMap.Net Interactive Demo

InnovAidOnline?



"Open Source Innovation"

InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.  This system is a powerful foundation study (database) that reveals the "algebra of a customer`s mind" for dozens of topics.  It`s designed to identify new actionable ideas and "hot buttons" to jump-start the innovation process.  Beyond the tested elements valuable innovative ideas were gathered from consumers by including 3-4 problem scenario questions that force the respondents to open their minds to new challenges and think outside the box.

What You`ll Learn

 

Benefits

Sample Topics from The InnovAid Data Base:

 

Food category

Beverage category

Lifestyle category

    Bagels
    Baked beans
    Bread - low carb
    Cake mixes
    Candy
    Canned soups
    Cheese cake

    Beer
    Chocolate milk
    Coffee
    Colas
    Diet fruit soda
    Energy drinks
    Flavored milk

    Airlines
    Bagel stores
    Beachside restaurant
    Business conferences
    College Restaurant
    Cruises
    Culinary

 

 For more information, contact

IdeaMap.Net Clients please click here for account access


Recent Publications




Upcoming Publications



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Events


IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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