Testimonials
Companywide sales up over 100%, call center conversion rates up over 40%, web conversion rate up over 25%, field sales up over 50%
iNovum, using MJI’s technology IdeaMap®.Net, identified insights that altered Trupanion’s overall sales approach. Since this collaboration, companywide sales have increased more than 100% and conversion rates in their call center have increased by more than 40%. Website conversion rates have increased by over 25% and... field sales increased by more than 50%.
... detailsHigh profile lawyer, Rex Parris, uses MJI’s Addressable Minds, powered by IdeaMap.Net to optimize trial arguments in historic $370 million award
“This quantitative technique really helped me frame my courtroom arguments…The net result…The jury returned one of the biggest verdicts in the history of Los Angeles County for a defamation case”, said R. Rex Parris, the lead attorney. “The tested messages were dead-on. I knew exactly what to say and what not to say.”
... detailsHere is an unsolicited testimonial from a doctor who conducted a MessageMap® study.
"I just completed a survey for a medical oncology product...This is probably the best web based survey I've encountered... details
Quote From One Of The Top Ten Global Research Organizations About IdeaMap®
"The client is so pleased about the data and has used it in ways we have never seen before.... details
Dave Oshlag, President of Project Marketing Associates
"Want to let you know how well the IdeaMap segmentation work was received by the sales force`it was absolutely right on target. ... details
Brand Manager, Fortune 500 Packaged Goods Company
"Pass the word along, the tool is having a BIG impact and I have encouraged numerous managers to use it in their concept / copy development."... details
Dvorak Franco, HP Home range products
"The method allows the research team to identify where attention and marketing investment need to be focused.... details
A letter from a Senior Flavourist in Slovenia:
The truth shining in your work inspired me to change my research area. I studied myself analytical sensory science and our senses of smell and taste over the last three years,... details
