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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap™ Concept Optimizer™ Addressable Minds™ TrialMap™ ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline™
InnovAidOnline™
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds™
Addressable Minds™
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap™
ChoiceMap™
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer™
Concept Optimizer™
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap™
TrialMap™
TrialMap provides a proven methodology to improve jury selection
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News

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Video


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Howard Moskowitz, Ph.D. talks about Stealth(c) and the future of high-volume trading


Food Doctor Archive

video
World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
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IdeaMap.Net Interactive Demo

Recent Publications

Selling Blue Elephants

 

"Selling Blue Elephants - How To Make Great Products That People Want Before They Even Know They Want Them"
Authors: Howard R. Moskowitz & Alex Gofman

... details

Packaging Research in Food Product Design and Development

(H. Moskowitz, M. Reisner, J. Ben Lawlor, R. Deliza)

... details

An Integrated Approach to New Food Product Development

The Success Equation
(Edited by H. Moskowitz, S. Saguy & T. Straus)

... details



IdeaMap.Net Clients please click here for account access


Recent Publications




New Books Coming in 2010


You! What you MUST know to start your career as a professional
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Future High Tide of High End (Tentative title)
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Events


SAS Global Forum Executive Conference 2010
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INFORMS 2010 Practice Conference: Applying Science to the Art of Business
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SIAL Canada 2010
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