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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


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Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
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IdeaMap.Net Interactive Demo

MessageMap®



Fast, Powerful, Scientific Technology
Exclusively for the Healthcare and Pharmaceutical Industry

Offered Exclusively Through Polson Inc. - a Division of MJI

What do you say to doctors to keep them interested (or interest them) in prescribing your product?  What messages are most compelling to evoke a high interest response for prescribing?

We have the approach to help answer these questions.

MessageMap uses extensive concept testing and mathematical modeling to give you the answers you need.  We begin with ideation that captures all your best ideas.  We then test large numbers of appropriate variables- hundreds if necessary... coming closer and closer to the "perfect" message.

As a further refinement, messaging can be targeted to achieve maximum results with specific consumer groups or segments - be it by specialty, geography or product.

MessageMap replaces guesswork with a level of certainty never before available in Healthcare marketing.

Better messages increase sales

Develop local & global positioning

Probe deeply into the physician`s mind

Fast and Flexible

In the flurry and confusion of frequent new drug releases and the unending and ever-changing legal restrictions, unclutter the field and identify the pinpoint-accurate messages your customers will respond to in order to put you ahead of your competition.

For more information, contact .

IdeaMap.Net Clients please click here for account access


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IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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