MessageMap®
Fast, Powerful, Scientific Technology
Exclusively for the Healthcare and Pharmaceutical Industry
Offered Exclusively Through Polson Inc. - a Division of MJI
What do you say to doctors to keep them interested (or interest them) in prescribing your product? What messages are most compelling to evoke a high interest response for prescribing?
We have the approach to help answer these questions.
MessageMap uses extensive concept testing and mathematical modeling to give you the answers you need. We begin with ideation that captures all your best ideas. We then test large numbers of appropriate variables- hundreds if necessary... coming closer and closer to the "perfect" message.
As a further refinement, messaging can be targeted to achieve maximum results with specific consumer groups or segments - be it by specialty, geography or product.
MessageMap replaces guesswork with a level of certainty never before available in Healthcare marketing.
Better messages increase sales
- Better reps thru stronger messages
- Use physician vetted messaging research to:
o Address needs of physicians
o Create a consultative selling environment
o Drive prescribing/usage behavior
o Identify different mind-sets & create more targeted, effective messages
Develop local & global positioning
- Identify core value propositions delivered across multiple markets
- Identify messages with local market appeal ... regional customization and optimization
Probe deeply into the physician`s mind
- Present hundreds of ideas to each respondent. . .see the whole playing field
- Robust actionable learning based on the real contribution of each message
Fast and Flexible
- Studies can run both on the Web and at central locations
- Available in 21 languages, world-wide
- Topline data is delivered one week after the study is closed
In the flurry and confusion of frequent new drug releases and the unending and ever-changing legal restrictions, unclutter the field and identify the pinpoint-accurate messages your customers will respond to in order to put you ahead of your competition.
For more information, contact .