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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


News

More News

Video


Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
video

IdeaMap.Net Interactive Demo

Executive Management

Dr. Howard R. Moskowitz - Chief Executive Officer 
Dr. Howard R. Moskowitz - Chief Executive Officer
Howard Moskowitz is the CEO of i-Novation Inc as well as President of Moskowitz Jacobs Inc., a firm he founded in 1981. ... details



Arlene Gandler, Chief Operating Officer 
Arlene Gandler, Chief Operating Officer
Arlene Gandler, with a background in market research and marketing, serves as the company's chief operating officer. ... details



Bert Krieger, Executive Vice President and Chief Research Officer 
Bert Krieger, Executive Vice President and Chief Research Officer
Mr. Krieger brings a broad range of experience to his position based on his past employment at leading package goods manufacturers and research suppliers. ... details



Michele Reisner, Vice President of Research 
Michele Reisner, Vice President of Research
Michele has over 17 years of experience with MJI concentrating heavily on food and beverage development including category appraisals, experimental designs and product optimizations.... details



Donna Lashower - Chief Financial Officer & Treasurer 
Donna Lashower - Chief Financial Officer & Treasurer
Ms. Lashower, an experienced CPA, serves as the Company`s CFO and Treasurer. ... details



Carolyn Cappello, Vice President of Field Operations 
Carolyn Cappello, Vice President of Field Operations
Carolyn has held various management positions with some of the most well-respected full service marketing research organizations over her 25 year professional career... details





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Recent Publications




Upcoming Publications



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Events


IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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