IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research

MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry

InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.

Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.

ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response

Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.

ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors

TrialMap?
TrialMap provides a proven methodology to improve jury selection

Recent Publications

A Life Through Poetry: An Anthology
Howard Moskowitz, Dec. 2011, S. Charleston, SC: CreateSpace. Available in both print and as an e-book through Amazon.com and other websites.... details

Innovate with consumer science

Innovate with consumer science

Sebastiano Porretta ? Howard R. Moskowitz

... details

People, Preferences and Prices

Sequencing the Economic Genome of the Consumer Mind

Eugene Galanter Columbia University, Howard Moskowitz Moskowitz Jacobs Inc., Matthias Silcher Moskowitz Jacobs Inc.

... details

Premium by Design

How to Understand, Design and Market High End Products

Marco Bevolo, Alex Gofman, Howard Moskowitz

... details

You! What you MUST know to start your career as a professional

If you want to see what you get from this book, but you have only 2 minutes ... then READ THIS

... details

An Integrated Approach to New Food Product Development

The Success Equation
(Edited by H. Moskowitz, S. Saguy & T. Straus)

... details

Packaging Research in Food Product Design and Development

(H. Moskowitz, M. Reisner, J. Ben Lawlor, R. Deliza)

... details

Selling Blue Elephants

"Selling Blue Elephants - How To Make Great Products That People Want Before They Even Know They Want Them"
Authors: Howard R. Moskowitz & Alex Gofman

... details

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