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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


News

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Video


Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
video

IdeaMap.Net Interactive Demo

Addressable Minds?



 

We have the optimal solution for sales teams and marketers...we call it...ADDRESSABLE MINDS!

»When encountering a prospect...in any form (personal, by mail, by phone, website)

- Discover segment membership

- Use ‘typing on the spot’ or ‘database’

- Go to Knowledge Warehouse developed above

- Identify ‘what works specifically for this segment’

 

»Make that person feel ‘they KNOW ME!!!’

- Combine general rules from segments with customer needs Right Now

- Use Knowledge Warehouse to tailor nature of interaction with current needs

 

»Sales Decision Tool

- Tune existing product messaging

- Develop timely new offerings

»End-to-end marketing

- Brochures

- Advertising (Broadcast – Print)

- Website Landing Pages

- Search Engine PPC Ads

»Blended Addressable Minds and Data Mining CRM database

- Direct Mail of Existing Customers

- Direct Mail of prospects through purchased databases

- Inbound and Outbound Call Center

»One on One communications with customer or prospect typed with personal intervention

- In person at sales location e.g. car dealership

- On the internet at the web page e.g. with chat

- Targeted Mail or e-mail to individuals

- Social Media App

Powered by IdeaMap.Net technology

With the increasing competition in the industrial world and with the plethora of communications targeted at consumers and the trade alike, it is important to have a tool to break through the clutter and create an ongoing, cost-effective system that increases your sales and marketing effectiveness. 

 

 

For more information, contact  or call .

 

IdeaMap.Net Clients please click here for account access


Recent Publications




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Events


IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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