Addressable Minds™
We have the optimal solution for sales teams and marketers...we call it...ADDRESSABLE MINDS!
»When encountering a prospect...in any form (personal, by mail, by phone, website)
- Discover segment membership
- Use ‘typing on the spot’ or ‘database’
- Go to Knowledge Warehouse developed above
- Identify ‘what works specifically for this segment’
»Make that person feel ‘they KNOW ME!!!’
- Combine general rules from segments with customer needs Right Now
- Use Knowledge Warehouse to tailor nature of interaction with current needs
»Sales Decision Tool
- Tune existing product messaging
- Develop timely new offerings
»End-to-end marketing
- Brochures
- Advertising (Broadcast – Print)
- Website Landing Pages
- Search Engine PPC Ads
»Blended Addressable Minds and Data Mining CRM database
- Direct Mail of Existing Customers
- Direct Mail of prospects through purchased databases
- Inbound and Outbound Call Center
»One on One communications with customer or prospect typed with personal intervention
- In person at sales location e.g. car dealership
- On the internet at the web page e.g. with chat
- Targeted Mail or e-mail to individuals
- Social Media App
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With the increasing competition in the industrial world and with the plethora of communications targeted at consumers and the trade alike, it is important to have a tool to break through the clutter and create an ongoing, cost-effective system that increases your sales and marketing effectiveness.
For more information, contact Danny Moskowitz or call 914-421-7448.
