Coffee Packaging

A Global Consumer Food Company approached i-Novation with the need to creating a compelling new generation of coffee packaging. The project objective was to identify the different graphic features of the package along with the most effective type of container seal.
Our customized StyleMap testing tool formed 38 different graphic combinations. Additionally, the program rapidly identified the specific impact of each graphic feature and each type of sealant technology. These discoveries were made in the context of consumer acceptance and perceptions around product positioning statements of "modern" and "maintains quality."
The package was assembled and marketed with enormous success. Even today, six years later, the StyleMap data is still being mined to create the company`s next generations of coffee packages.