ProductEngineer®
Optimize Product Development with ProductEngineer
The marketplace for products is fiercely competitive and consumer appetites are constantly changing. Gone are the days of products having long, sustainable life spans. Today, success in the market is predicated on breaking new ground and delivering something exciting - quickly and accurately.
ProductEngineer was created to help set your products apart from the competitors`.
Our signature technology identifies the most compelling product characteristics and formulations that deliver the ideal mix of what consumers want so you can get new or refreshed products to market faster.
MJI combines consumer input, experimental design, advanced mathematical modeling, optimization and reverse engineering to create best-in-class products. With a fast and robust process of MJI research, you can develop products that:
- Increase frequency of use among current users
- Cater to potentially new sensory segments
- Attract competitive users to your brand
- Drive repeat purchase
Restage current products or develop new products using these powerful methodologies:
Category Appraisal
This process takes product evaluation to an entirely new level. We explore what's out there in the category, identify the sensory drivers of liking and perception -- what characteristics a consumer wants and reveal which products win or lose based on key sensory characteristics. Through the process, we help you isolate untapped marketplace segments which can lead to incremental volume.
Category Appraisal Analytics |
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Applications |
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Product Performance |
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Drivers of Liking |
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Optimal Sensory Profile (Reverse Engineering) |
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Sensory Segments |
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Integrating Databases |
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Product Optimization
Get the mix right. Out of an array of possible ingredients, we help you identify the right formulation or "recipe" to maximize consumer liking. Once you understand the relationships between certain combinations and consumer liking, we can help you further manipulate the balance of ingredients and process variables to achieve specific goals, which address:
- What is the best formulation for the total sample?
- Who to attract within specific target groups and what do you offer them?
- How to fit a particular product concept?
- What is the most effective way to reduce cost of goods without damaging liking?
Product Optimization |
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Benefits |
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Guiding You Through Design Considerations |
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Sensory Segmentation
There is a world of opportunity out there in untapped or previously undefined sensory preference groups; beyond the obvious demographic differences. MJI can help to navigate through the market clutter, identify these segments and optimize your formula to satisfy their demands and needs.
The result: broader consumer product appeal driving your company`s profitability.
Serving all industries
Food Beverage Home Health Care Beauty Care
Pet Foods Durable Goods Electronics
For more information, contact .