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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


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Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

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ProductEngineer®



Optimize Product Development with ProductEngineer

The marketplace for products is fiercely competitive and consumer appetites are constantly changing.  Gone are the days of products having long, sustainable life spans.  Today, success in the market is predicated on breaking new ground and delivering something exciting - quickly and accurately.

ProductEngineer was created to help set your products apart from the competitors`.

Our signature technology identifies the most compelling product characteristics and formulations that deliver the ideal mix of what consumers want so you can get new or refreshed products to market faster.

MJI combines consumer input, experimental design, advanced mathematical modeling, optimization and reverse engineering to create best-in-class products.  With a fast and robust process of MJI research, you can develop products that:

Restage current products or develop new products using these powerful methodologies:

Category Appraisal

This process takes product evaluation to an entirely new level.  We explore what's out there in the category, identify the sensory drivers of liking and perception -- what characteristics a consumer wants and reveal which products win or lose based on key sensory characteristics.  Through the process, we help you isolate untapped marketplace segments which can lead to incremental volume.

Category Appraisal Analytics

Applications

  • Reveals sensory drivers of liking within a product category
  • Provides sensory targets for R&D to aid in product reformulation
  • Uncovers segments of consumers with different sensory requirements
  • Identifies consumers? sensory needs not being met by products currently in the market

Product Performance

  • Which products are liked best?
  • How do current and prototype products perform relative to competitor products?
  • How well do products perform by key sub-groups?

Drivers of Liking

  • What sensory differences do consumers perceive between the products?
  • How do these perceptions drive overall liking of the product?
  • Do any of the instruments drive liking?

Optimal Sensory Profile (Reverse Engineering)

  • Is there an optimal sensory profile that transcends the tested products?
  • How do the tested products compare to this optimal sensory profile?
  • What sensory adjustments should be made, if any?
  • Which products provide sensory landmarks on these attributes?

Sensory Segments

  • Are there any sensory segments in the marketplace?

Integrating Databases

  • Instrumental data
  • Expert panel data
  • Cost constraints

 

Product Optimization

Get the mix right.  Out of an array of possible ingredients, we help you identify the right formulation or "recipe" to maximize consumer liking.  Once you understand the relationships between certain combinations and consumer liking, we can help you further manipulate the balance of ingredients and process variables to achieve specific goals, which address:

Product Optimization

Benefits

  • Enables R&D to systematically manipulate the product components and / or manufacturing processes of a product to maximize consumer liking
  • Reveals ingredient drivers of liking and perception within the variable levels set tested Provides R&D with a "recipe" for formulation guidance
    • What is the best combination of variables on an absolute basis?
    • What is the best combination of variables within cost or other parameters?
  • Benchmark the performance of prototypes against competitors products in-market

Guiding You Through Design Considerations

  • The number of variables
  • The type of variable (continuous or discrete)
  • The number of alternatives under each variable
  • Are the variables truly independent agents?
  • Formulation boundaries Target best customers to meet research objectives


Sensory Segmentation

There is a world of opportunity out there in untapped or previously undefined sensory preference groups; beyond the obvious demographic differences.  MJI can help to navigate through the market clutter, identify these segments and optimize your formula to satisfy their demands and needs. 

The result: broader consumer product appeal driving your company`s profitability.

Serving all industries

 Food                Beverage           Home Health Care        Beauty Care
                  

  Pet Foods                  Durable Goods                  Electronics
                              

For more information, contact .

IdeaMap.Net Clients please click here for account access


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Events


IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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