News
College Presentations: Cornell - Changing the Way You Communicate
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MJI wins the 2012 Edison Bronze Award
“From tomato pieces to world peace – new ways to understand the customer and the citizen”
Wins the Edison Award for Innovation
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The Moskowitz Jacobs Inc. Award for Research Excellence in the Psychophysics of Taste and Smell
April 2011 - MJI is pleased to announce this year's AChemS award recipient – M. Yanina Pepino de Gruev, Ph.D. This award is presented annually to an outstanding junior scientist in the field of psychophysics of human taste or olfaction. Yanina’s research centers on understanding individual differences in taste perception, food pleasure and reward pathways in lean versus obese individuals as well as in individuals suffering from substance addictions (e.g. nicotine or alcohol).
The Association for Chemoreception Sciences (AChemS) is an international association that advances understanding of the senses of taste and smell.
... detailsSocial Science Research Network
April 2011 - We are pleased to announce that several of our papers in the Social Science Research Network (SSRN) eLibrary have been downloaded a total of 105 times over the past twelve months! SSRN has again been named the Number 1 Open Access Repository in the World (for January, 2011) by the Ranking Web of World Repositories.... details
Emerald Reading ListAssist
April 2011 - We are pleased to announce that our paper entitled “Renewable Energy: Tapping and Typing the Citizen’s Mind” has been selected for inclusion in Emerald Reading ListAssist, a complimentary new reading list service, drawing together a diverse range of Emerald's cross-disciplinary journal and book content into 50 subject-specific reading packages.
Created for lecturers and students by lecturers and students, Reading ListAssist aims to support teaching and learning, and is ideal for use both inside and outside the post- or undergraduate classroom. Constructed by experts in the relevant subject area, the reading lists are thoroughly reviewed to ensure only the highest levels of quality and content.
The lists are presented in Microsoft Excel documents, the majority of which have an accompanying editorial as an Adobe PDF. An abstract is provided for each list so as to give a short overview of the list's coverage and unique qualities.
... detailsCompanywide sales up over 100%, call center conversion rates up over 40%, web conversion rate up over 25%, field sales up over 50%
Trupanion is a relatively young company that sells and underwrites pet health insurance. Trupanion was looking to capitalize on the underdeveloped pet insurance market in North America.
iNovum, using MJI’s technology IdeaMap®.Net, identified insights that altered Trupanion’s overall sales approach. Since this collaboration, companywide sales have increased more than 100% and conversion rates in their call center have increased by more than 40%. Website conversion rates have increased by over 25% and... field sales increased by more than 50%.
... detailsAddressable Minds increases donations by 42.5%
American Heart Association: If you want email subscribers to respond to a call-to-action, you need to understand what motivates them. The problem is, different groups within your database have different motivators."
See how the marketing team at the American Heart Association solved this problem with a take on segmentation called "mind type." By researching its database and uncovering the key interest areas of four unique groups, the AHA created an email nurturing campaign that spoke directly to subscriber motivations and increased donation rates 42.5%.
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... detailsHigh profile lawyer, Rex Parris, uses MJI’s Addressable Minds, powered by IdeaMap.Net to optimize trial arguments in historic $370 million award
White Plains NY and Los Angeles CA – July 28, 2009 Moskowitz Jacobs Inc. (MJI) a global leader in Optimization Solutions, today announced that R. Rex Parris, the lead attorney for the employees in a defamation law suit, was awarded $370 million after utilizing IdeaMap.Net’s Addressable Minds methodology to optimize his arguments.
MJI’s IdeaMap.net solution allows lawyers to quickly identify the most compelling combination of arguments in their case to maximize the likelihood of achieving the verdict they desire. With IdeaMap.net, all content including framing statements, evidence, collateral factors, etc, can be analyzed and optimized.
“This quantitative technique really helped me frame my courtroom arguments…The net result…The jury returned one of the biggest verdicts in the history of Los Angeles County for a defamation case”, said R. Rex Parris, the lead attorney. “The tested messages were dead-on. I knew exactly what to say and what not to say.”
Testimonial letter.
... detailsIdea 360 banks on demand
Bangkok Post
August 19, 2010
Idea 360, a market research and property consultancy firm, is confident the highly competitive environment in all industries will help boost demand for effective market research.
The company launched its IdeaMap online research service a year ago to clarify fast-changing customer trends.
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Howard Moskowitz, Ph.D. talks about Stealth(c) and the future of high-volume trading
May 2010
Dr. Howard Moskowitz talks about Stealth© and the future of high-volume trading
Stealth© by RTN Stealth Software Inc. is a developer of game-changing decision support tools for the active trader. The company’s Stealth© system is a revolutionary trading decisions support tool that is founded on established psychologically quantifiable behavior that measures the "traders sentiment" and enables traders to have a special insight into a security’s imminent moves.
Dr. Howard Moskowitz, featured on their main site, talks about Stealth© being the “GPS of the Stock Market”, relying on visual guidance to make potentially expert traders. ... details
QUEENS COLEGE LAUNCHES NEW BUSINESS CERTIFICATE PROGRAM TO HELP COMPANIES
QUEENS COLEGE LAUNCHES NEW BUSINESS CERTIFICATE PROGRAM TO HELP COMPANIES INCREASE SALES
-- Institute for Competitive Excellence, Founded by Award-Winning Marketing Expert Howard Moskowitz, Brings Proven, Science-Based Research to the Bottom Line --
... details2010 Sigma Xi Awards Honor Leading Scientist
Press Release January 13, 2010 from http://www.sigmaxi.org/about/overview/index.shtml
2010 Sigma Xi Awards Honor Leading Scientist
RESEARCH TRIANGLE PARK, NC - Howard R. Moskowitz, an expert on sensory psychology and its commercial application, will receive the 2010 Walston Chubb Award for Innovation. He is president and CEO of Moskowitz Jacobs Inc. in White Plains, N.Y.
Chubb Award
Howard Moskowitz created a new technology, called Mind Genomics, to better understand the way consumers think about products and about social issues.
The technology creates and links scientific based databases into a system called Rule Developing Experimentation (RDE). RDE helps companies worldwide to optimize products, messaging and graphics design. Moskowitz is the author of numerous books, such as the recent best-seller Selling Blue Elephants, which has been translated into 13 languages.
The Chubb Award is designed to honor and promote creativity among scientists and engineers. Previous recipients of the Chubb Award include Patrick Usoro, Stan Ovshinsky and Mark Holtzapple. ... detailsDr. Howard Moskowitz to receive the 2010 Walston Chubb Award for Innovation
- December 2009
The 2010 Walston Chubb Award for Innovation goes to Dr. Howard R. Moskowitz, Ph. D.
Dr. Howard Moskowitz has been selected to receive the 2010 Walston Chubb Award for Innovation, presented annually by Sigma Xi, The Scientific Research Society. This award recognizes and promotes creativity in science.
Howard Moskowitz Presents at the University of Chile
Howard Moskowitz, President and CEO of Moskowitz Jacobs Inc., will be conducting a series of lectures organized by the University of Chile’s Center of Leadership and Entrepreneurship. Food and Beverage Innovation in a Global Market will be the title of his November presentation.
... detailsMJI's paper on Top Ten Download List
MJI’s abstract/ paper entitled, "Beyond Anxiety and 'Political Correctness': How Experimental Design Trumps 'Gaming it' and Gets More Deeply into the Mind" was recently named to Social Science Research Network®'s Top Ten download list for CPB:Other Political Behavior: Cognition, Psychology & Behavior and EED: Experimental Design (September, 2009).
High profile lawyer uses MJI’s Addressable Minds
White Plains NY and Los Angeles CA – July 28, 2009 Moskowitz Jacobs Inc. (MJI), a global leader in Messaging Optimization Solutions, today announced that R. Rex Parris, the lead attorney for the employees in a defamation law suit, was awarded $370 million after utilizing IdeaMap.Net’s Addressable Minds solution to optimize his arguments.
MJI receives nomination for the ESOMAR Excellence Award for Best Paper
At the recent Fragrance 2009 Conference held in Cannes from June 22-24, the presented paper, Putting Fragrance in Perspective: The Case of Hotels (co-authored by Rieko Shofu, Marco Bevolo, David Moskowitz and Dr. Howard Moskowitz) was one of two papers nominated for the ESOMAR Excellence Award for the Best Paper.
... detailsSession Chair for the 2009 ISPIM Conference in Austria
Alex Gofman will be chairing the conference session “Innovating with Users & Customers” at the 2009 ISPIM Conference. The event, The Future of Innovation - will be held in Vienna, Austria on 21-24 June 2009.
... detailsAlex Gofman Presents at Technology Conference
Alex Gofman recently presented at Casro’s 14th Annual Technology Conference held at the Millennium Broadway Hotel in New York City on May 28-29, 2009. This year’s conference addressed an industry-wide need to better understand technology and its application to research.... details
MJI’s President & CEO Presents in Colombia
Dr. Howard Moskowitz gave two presentations at the Sixth International Food Congress in Medellin, Colombia. The theme of this May 21 & 22 event was “The food consumer: Marketing and behavior”.... details