News
Keynote Speaker at the European Market Research Event
MJI's CEO, Dr. Howard Moskowitz, will be a keynote speaker at the upcoming European Market Research Event being held in Barcelona, Spain (June 18-20)....
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MJI to present Webinar to MRA audience
As part of the Marketing Research Association's continuing education program, Dr. Howard Moskowitz, CEO of Moskowitz Jacobs Inc., will present a Webinar (March 6, 2007) on "What Language Drives Respondents to Say They'll Participate in an Internet Survey"....
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The Food Doctor on ABC News Now
From November 2004 to November 2006, Howard Moskowitz made a regular weekly appearance as the Food Doctor on ABC News Now (ABC News Network's Internet News show)....
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MJI's CTO to speak at University in Malaysia
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Moskowitz Jacobs Inc. announces a new book offering time-tested and client validated methodology
"Selling Blue Elephants - How to Make Great Products That People Want Before They Even Know They Want Them"
May 8, 2007 (Philadelphia, PA and White Plains, NY) - Wharton
School Publishing and leading global market research company, Moskowitz
Jacobs Inc., are pleased to announce the release of a revolutionary
tool for company executives. Through engaging and informative case
studies, Selling Blue Elephants (May 2007; $27.99; ISBN: 0-1361-3668-0)
illustrates how brands like Hewlett - Packard, Prego, Vlasic, and
MasterCard utilized a fast, easy, flexible and cost-effective process
known as Rule Developing Experimentation (RDE) to transform the way
they create consumer-targeted products and messages....
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The Moskowitz Jacobs Inc. Award for Research Excellence in the Psychophysics of Taste and Smell
April 2007 - MJI is pleased to announce this year's AChemS award recipient - Veronica Galindo-Cuspinera....
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MJI's CEO is one of three finalists for ESOMAR Award
Moskowitz Jacobs Inc. is proud to announce that Dr. Howard Moskowitz is
among the shortlist of three finalists for the ESOMAR Excellence Award
for Standards of Performance in Market Research....
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Authors of best selling book, Selling Blue Elephants, present Webinar
Selling Blue Elephants Webinar. Sponsored by the Wharton Club of New Jersey....
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MJI’s VP/Chief Technology Officer Presents at International Conference
Alex Gofman presented at the 2008 ISPIM Conference that was
held in Tours, France on June 15-28.
His topic, MindGenomics – New Collaboration Approach for Open
Innovation in Marketing, followed the theme of the conference, Open Innovation:
Creating Products and Services through Collaboration. The event brought together academics, business leaders,
consultants and other professionals involved in innovation management.
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Alex Gofman Presents at Technology Conference
CASRO’s 13th Annual Technology Conference was held June 26-27, 2008 at New York’s historic Hudson Theatre at the Millennium Broadway Hotel. MJI’s Vice President, Alex Gofman, a speaker at this event noted the importance of web design and proper investment of web tools and web staff to complement MR-specific activities. He said Web analytics produce many stats, but actionable insights need to be identified.
... detailsAuthors of Selling Blue Elephants are Panelists in Webinar
Dr. Howard Moskowitz and Alex Gofman, co-authors of the best
selling book Selling Blue Elephants How to Make Great Products that People
Want BEFORE They Even Know They Want Them,
were panelists in a Webinar sponsored by the Institute for International
Research....
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2009 AChemS MJI Award Recipient
The Moskowitz Jacobs Inc. Award for Research Excellence in the Psychophysics of Taste and Smell
MJI is pleased to announce this year’s AChemS award recipient – Johan Lundström, PhD.
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MJI’s Vice President presents at Social Media SpringFests
Alex Gofman, a Vice President at Moskowitz Jacobs Inc. made a presentation on Mind Genomics at the US SpringFest: Innovation, Insights and Social Media Conferences....
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Cambridge Conference Focuses on Innovation Management
Swissnex Boston hosted a ˝ day conference and ˝ day workshop in Cambridge, MA on April 30 and May 1. Dr. Howard Moskowitz was a session chair at this event, whose theme was “From Open Innovation to Innovation Partnerships – A New Paradigm in a Troubled Economy”. ...
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Opening Keynote Speaker
Dr. Howard Moskowitz was the Opening Keynote Speaker at the 3rd Food Innovation Forum, May 12-14 in Chicago. ...
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MJI’s President & CEO Presents in Colombia
Dr. Howard Moskowitz gave two presentations at the Sixth International Food Congress in Medellin, Colombia. The theme of this May 21 & 22 event was “The food consumer: Marketing and behavior”....
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Alex Gofman Presents at Technology Conference
Alex Gofman recently presented at Casro’s 14th Annual Technology Conference held at the Millennium Broadway Hotel in New York City on May 28-29, 2009. This year’s conference addressed an industry-wide need to better understand technology and its application to research....
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Session Chair for the 2009 ISPIM Conference in Austria
Alex Gofman will be chairing the conference session “Innovating with Users & Customers” at the 2009 ISPIM Conference. The event, The Future of Innovation - will be held in Vienna, Austria on 21-24 June 2009.
... detailsMJI receives nomination for the ESOMAR Excellence Award for Best Paper
At the recent Fragrance 2009 Conference held in Cannes from June 22-24, the presented paper, Putting Fragrance in Perspective: The Case of Hotels (co-authored by Rieko Shofu, Marco Bevolo, David Moskowitz and Dr. Howard Moskowitz) was one of two papers nominated for the ESOMAR Excellence Award for the Best Paper.
... detailsHigh profile lawyer uses MJI’s Addressable Minds
White Plains NY and Los Angeles CA – July 28, 2009 Moskowitz Jacobs Inc. (MJI), a global leader in Messaging Optimization Solutions, today announced that R. Rex Parris, the lead attorney for the employees in a defamation law suit, was awarded $370 million after utilizing IdeaMap.Net’s Addressable Minds solution to optimize his arguments.
