StyleMap Customized
Customized Support
Reshape Packaging with StyleMap
You`ve got the right blend of product attributes at the right price point. Now what else can you do to distinguish your product and enhance its appeal? Packaging plays a vital role-- especially when you don`t have substantial advertising dollars to build and sustain the brand.
MJI provides the solid, scientifically-based packaging direction you need. Our StyleMap technology identifies the packaging characteristics most appealing to consumers. We`ll help you optimize your graphics and your user-friendly functionality. As a result, your product will "advertise" itself on the shelf, to inspire recognition and loyalty.
Maximum Results with Minimum ExpenditureThe MJI approach works best when you have many variables to test in the very earliest stages of concept development. We use graphical representations, enabling you to explore many alternatives without the cost of producing multiple prototypes. The more options you test, the greater your ability to uncover what consumers truly like and dislike.
Early stage testing reveals the best physical and technical qualities your packaging can have, while minimizing R&D costs and reducing your timeline from research to marketplace.
Discover the "fine points"
StyleMap delivers the full potential of your packaging. You identify the components that maximize acceptance. You quickly discover which specific packaging ideas and executions most appeal to each specific target group. For example, which elements of your packaging mix convey a premium brand strategy? Which cross ethnic boundaries? Which appeal most to kids?
Make informed decisions
Some packaging changes are expensive, some not. We provide scientific measures to help you rationally determine the impact of creating certain package designs, so you can make informed decisions about the most effective means of increasing your bottom-line.
It all adds up to packaging that delivers more punch, for less development cost than you thought possible.
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