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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


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Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
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Concept Optimization, Segmentation, and Targeted Marketing
This paper presents an integrated approach to developing effective concepts through optimization and segmentation, and then targeting the appropriate consumers with these targeted concepts.... details

Understanding the Customer through Simple, Yet Strategic Research, Increases Credit Card Acquisition and Paves the Way for Future Growth
This paper shows how the IdeaMap` approach was used successfully with credit cards to identify customer 'hot buttons', as well as to identify new segments.... details

Interest and Reaction Time Analysis of Credit Card Offers - Managerial Implications of High Level Research Procedures
This paper presents a new approach to the optimization of direct mail offers. Conjoint measurement will be used to identify two aspects of an offer - the degree of interest, and the speed at which an individual processes the information.... details

Cross Border Development & Optimization of Concepts: A Visual Approach

(PowerPoint Presentation)

Presented at the ARF Annual Convention
New York City
April 2004

... details



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IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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