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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


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Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

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IFT Wellness (March 2014)

IFT Wellness 2014
The Westin Chicago River North
Chicago, IL
March 20 & 21, 2014

Session Track: Sugar Reduction: Sensory Applications
Session Date: Friday, March 21, 2014; 9:00 - 10:00 a.m.


Session Description

With an increasingly competitive marketplace vying for consumer attention, developers of sugar reduced products need to better understand how to cater to the emerging sensory territory of food development. How can food developers and marketers understand the sensory needs of consumers when the consumers themselves are unaware or can’t articulate them? This session explores the concept of understanding sensory desires from deep psychological and psychoanalytic foundations and translating them into sensory-pleasing products that are targeted to specific sensory mind-sets.

Speaker Information

Howard Moskowitz, President, Moskowitz Jacobs Inc.

Batool Batalvi, Strategist-Psychologist, SB&B Marketing Research

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IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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