Events
SAS Global Forum Executive Conference 2010
Sheraton Seattle Hotel
Seattle, WA
April 11-12, 2010
Dr. Howard Moskowitz has been invited to present a paper in the Industry Solutions section of this upcoming event.
Addressable Minds for Understanding the Perception of Marketing Messages
Addressable Minds™ is a methodology that uses statistics and analytics to determine the human perception of messages used in marketing and advertising. The same marketing message given to the same demographic or behavioral group might be perceived differently, based on their mind set. Use of key determining "scratch tests" enable marketing staff to deliver the right message to fit the individual's mind set at the right time, and thus increase the likelihood to a purchase. The approach enables companies to discover what appeals to the customer.
Addressable Minds is also known as RDE, "Rule Developing Environment." RDE generates databases and scoring that feed directly into the marketing data warehouse to create innovative customer understanding for targeted sales. This presentation describes the RDE methodology, and will change the way you think about selling to your present and future customers. This is an actionable tool to give competitive differentiation and a means to outpace your competition consistently. ...
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INFORMS 2010 Practice Conference: Applying Science to the Art of Business
Hilton Bonnet Creek
Orlando, FL
April 18-20, 2010
Dr. Alex Gofman will be making a poster presentation at this upcoming event. His topic will be Improving Targeting of Customers with Rule Developing Experimentation and Short Intervention Testing”.
This conference on “Applying Science to the Art of Business” features presentations on real-world applications of analytic solutions, presented by industry and university leaders. ...
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SIAL Canada 2010
Montréal, Canada
April 21-23, 2010
Dr. Howard Moskowitz will be a keynote speaker at SIAL Canada, the largest exhibition in agri-food innovation in North America.
The presentation will focus on:
- What innovation should mean to the food industry in 2010?
- How can product innovation be used to better target consumer needs and more efficiently touch their heart and soul?
- What are some of the best examples (case studies) of brilliant product innovation in the food sector?
The Life Stage Marketing Summit
Hotel Sax Chicago
May 10 – 12, 2010
Dr. Howard Moskowitz will be making a presentation at this upcoming event.
Endorsements in Food: What? By Whom? Driving Acceptance in Older Adults.
Marketers use seals of approvals from organizations to enhance product acceptance. The food industry and the various health associations use endorsements to educate the public and to persuade. But which endorsements really work? This presentation reveals the often surprising, and occasionally unsettling results of a large-scale study on just what endorsements work across 29 categories of food -- and most important, what specific endorsements work with older adults and younger adults.
- What's in it for YOU?
- What's working, what's not, and with whom
- Where's the big opportunity, and where are endorsements falling down
- Is everyone the same - no -- and now to the different mindsets
- What else can you do to strengthen the endorsement you have worked so hard to get and keep
- Go for the gold -- specific endorsement strategies that are waiting, and ones to be avoided
4th Food Technology, Innovation & Safety Forum 2010
Hyatt Regency O'Hare, Chicago
May 11th-12th, 2010
Dr. Howard Moskowitz has been invited to make a keynote presentation at this upcoming event.
Marketing for that Special One (In Three Thousand)
The marketing battle for the consumer in the digital age and the keys to product-positioning in an increasingly crowded aisle.
- It is estimated that the average American is exposed to about 3,000 advertising images a day. What strategies are companies employing to get ahead and how can the latest analytics be used for competitive advantage?
- Outlining the roadmap to innovative NPD, critical market expansion and marketing beyond the economic downturn
- The ‘new’ realities - analyzing innovation trends in view of consumer expectations through IdeaMap®‘s Addressable Minds™
- New thought-leadership in harnessing what the consumer really wants and converting this into a successful marketing strategy
2010 IFT Annual Meeting and Food Expo
Chicago, IL
July 17-20, 2010
Dr. Howard Moskowitz will be making two presentations at this conference.
Design of consumer preferred texture in healthy foods – challenges and rewards
Texture has long been recognized as a key sensory aspect of food. Although there is a great deal of information about the textural properties of food, there is a lack of an historical perspective on the intersection of the drivers of the science of food texture: instruments, language, consumer, and business needs. This presentation presents that historical integration, beginning with the instruments of texture, and then continuing with the language of texture and the perception of texture as psychophysicists measure it. Moving beyond history and integration, the paper proceeds to two new opportunities. The first opportunity is the 'algebra of the consumer mind', specifically the mental economics of texture. Just how much is a person willing to pay for a pleasing food experience caused by texture -- And are there texture-oriented people willing to pay more?' The second opportunity is using this algebra of the mind as well as psychophysical scaling to 'engineer' a new product with a desired texture? How should developers train their minds and expand their world views to accomplish this development? The presentation is thus both historical and prospective -- dealing with what happened and why, to what will happen and also why.
Sensory science and market research – Twins separated at birth
The presentation covers the development of these two fields in the world of food and beverage. The audience will learn how different types of professionals ended up in the two fields, how those professionals and their specific predilections affected what sensory and market research investigate, what they deliver, to whom they deliver, and why they deliver what they do. Through personal observation of 40+ years, the audience will learn where the successes have been greatest, where the problems have been most vexing, and where tomorrow’s biggest opportunities lie....
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2009 ISPIM Conference
2009 ISPIM Conference
Alex Gofman will be presenting a paper, “The impact of corporate leadership and innovation claims on consumer perception of premium products” at the 2009 ISPIM Conference in Vienna. The theme of this event is The Future of Innovation....
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ESOMAR Congress 2009
ESOMAR Congress 2009
Alex Gofman will be co-presenting the paper, “Sustainability, Higher Margin Opportunities & Economic Crises” at the upcoming ESOMAR 2009 Congress in Switzerland....
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The Market Research Event
The Market Research Event
Alex Gofman will be conducting a workshop at the upcoming PROOF Conference (co-located with The Market Research Event) in Las Vegas....
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Fechner Day 2009
Fechner Day 2009
Dr. Howard Moskowitz will be participating in the upcoming Fechner Day Conference in October. This is the 25th meeting of the International Society for Psychophysics. ...
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Food Technology & Innovation Forum
Food Technology & Innovation Forum
Dr. Howard Moskowitz will be the Opening Keynote Speaker at the upcoming 3rd Food Innovation Forum in May....
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FERIAL 2009
Dr. Howard Moskowitz has been invited to give two presentations at the upcoming FERIAL Conference in May. The theme of this event is “The food consumer: Marketing and Behavior”....
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SAS Global Forum 2009
Rule Developing Experimentation: Determining the Best Marketing Message
Dr. Howard Moskowitz has been invited to present a paper in the Data Mining and Predictive Modeling section of this upcoming event in Washington, D.C.
... detailsFood Marketing Summit
Rethinking Food Advertising & Marketing – The Vision of Addressable Minds
Dr. Howard Moskowitz will be a presenter at the Food Marketing Summit in Myrtle Beach.
... detailsIPM 50th Anniversary Symposium
Perspectives on Inner vs Outer Innovation
Dr. Howard Moskowitz will be one of the speakers at the upcoming IPM 50th Anniversary Symposium in Rotterdam. The theme for this event is ‘Finding the current, riding the waves.’... detailsESOMAR Congress 2008
Learning to win
Guaranteed success of innovations by design
... detailsSCOPE 2008
Mind Sets and Optimal Experiences
Dr. Howard Moskowitz will be making a keynote presentation at this event sponsored by the Institute for International Research.
... detailsSAE 2008 World Congress
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Food Technology Presents: Developing and Marketing Products for Consumer Health & Wellness
Sofitel O’Hare Chicago
February 27-28, 2008...
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Fragrance 2007 (ESOMAR)
Paris
November 14-16, 2007...
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