Concept Optimizer?
Concept Optimizer is MJI`s proprietary tool that is available for use with any of our products. It uses advanced concept optimization techniques to combine winning elements from your completed studies in order to isolate recommended concept alternatives for achieving a range of your specific marketing and product goals. Several winning combinations may be identified. The tool allows you the flexibility to switch out and replace elements with others so you will see the impact changes that the new product construct has on consumer interest as well as on your bottom line.
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