Press Releases
Dr. Howard Moskowitz to present at Innova-Con 2014
Dr. Howard R. Moskowitz and Dongning (Kimmy) Li of Moskowitz Jacobs Inc., White Plains, NY, will be giving a presentation “Mind Genomics®: Cartography of the Mind” at Innova-Con 2014, to be held on January 14 and 15, 2014 in Brooklyn, N.Y.
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2010 Sigma Xi Awards Honor Leading Scientist
Press Release January 13, 2010 from http://www.sigmaxi.org/about/overview/index.shtml
RESEARCH TRIANGLE PARK, NC - Howard R. Moskowitz, an expert on sensory psychology and its commercial application, will receive the 2010 Walston Chubb Award for Innovation. He is president and CEO of Moskowitz Jacobs Inc. in White Plains, N.Y.
Chubb Award
Howard Moskowitz created a new technology, called Mind Genomics, to better understand the way consumers think about products and about social issues.
The technology creates and links scientific based databases into a system called Rule Developing Experimentation (RDE). RDE helps companies worldwide to optimize products, messaging and graphics design. Moskowitz is the author of numerous books, such as the recent best-seller Selling Blue Elephants, which has been translated into 13 languages.
The Chubb Award is designed to honor and promote creativity among scientists and engineers. Previous recipients of the Chubb Award include Patrick Usoro, Stan Ovshinsky and Mark Holtzapple.
High profile lawyer, Rex Parris, uses MJI’s Addressable Minds, powered by IdeaMap.Net to optimize trial arguments in historic $370 million award
White Plains NY and Los Angeles CA – July 28, 2009 Moskowitz Jacobs Inc. (MJI), a global leader in Messaging Optimization Solutions, today announced that R. Rex Parris, the lead attorney for the employees in a defamation law suit, was awarded $370 million after utilizing IdeaMap.Net’s Addressable Minds solution to optimize his arguments.
