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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


News

More News

Video


Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
video

IdeaMap.Net Interactive Demo

Company Overview



"Harnessing Consumer Insights-Driving Business Decisions"

In 1981, Dr. Howard R. Moskowitz, CEO of Moskowitz Jacobs Inc. (MJI), created a program which captured consumer interest levels for any product, program or positioning statement across any industry and turned those responses into sophisticated models.  The program mixed and matched many different concepts and ideas about the product and measured the consumer`s response. 

What resulted was a pin-point accurate, decision-making tool which could identify an individual`s likelihood of embracing a product based on their reactions to different concepts.  This model became the first IdeaMap program  from MJI, which remains the Company`s most popular product to this day.

More than two decades later, the Company`s full suite of products has grown to accommodate any language across a broad range of research needs in marketing, product, advertising and strategy:

The power of our products also provides a proprietary Optimizer simulator, which identifies the best product / communication construct for pre-defined consumer segments as well as for behavioral and attitudinal clusters which emerge as a result of the compiled survey responses.

Whether through highly customized programs or self-authored web-based quantitative surveys, clients are fully empowered to identify major new opportunities and can exploit the opening rapidly, while the opportunity in the marketplace is still viable.

Our award winning decision-based products have been used by many of the Fortune 500 corporations as well as by small to medium sized enterprises to assist with the launch of some of the most recognized products and brands worldwide (Our Client List). There is no more powerful or actionable tool in the global marketplace.  

Moskowitz Jacobs Inc`s global headquarters is located on the in White Plains, New York.

IdeaMap.Net Clients please click here for account access


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Events


IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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