SAS Global Forum Executive Conference 2010
Sheraton Seattle Hotel
Seattle, WA
April 11-12, 2010
Dr. Howard Moskowitz has been invited to present a paper in the Industry Solutions section of this upcoming event.
Addressable Minds for Understanding the Perception of Marketing Messages
Addressable Minds™ is a methodology that uses statistics and analytics to determine the human perception of messages used in marketing and advertising. The same marketing message given to the same demographic or behavioral group might be perceived differently, based on their mind set. Use of key determining "scratch tests" enable marketing staff to deliver the right message to fit the individual's mind set at the right time, and thus increase the likelihood to a purchase. The approach enables companies to discover what appeals to the customer.
Addressable Minds is also known as RDE, "Rule Developing Environment." RDE generates databases and scoring that feed directly into the marketing data warehouse to create innovative customer understanding for targeted sales. This presentation describes the RDE methodology, and will change the way you think about selling to your present and future customers. This is an actionable tool to give competitive differentiation and a means to outpace your competition consistently.
Seattle, WA
April 11-12, 2010
Dr. Howard Moskowitz has been invited to present a paper in the Industry Solutions section of this upcoming event.
Addressable Minds for Understanding the Perception of Marketing Messages
Addressable Minds™ is a methodology that uses statistics and analytics to determine the human perception of messages used in marketing and advertising. The same marketing message given to the same demographic or behavioral group might be perceived differently, based on their mind set. Use of key determining "scratch tests" enable marketing staff to deliver the right message to fit the individual's mind set at the right time, and thus increase the likelihood to a purchase. The approach enables companies to discover what appeals to the customer.
Addressable Minds is also known as RDE, "Rule Developing Environment." RDE generates databases and scoring that feed directly into the marketing data warehouse to create innovative customer understanding for targeted sales. This presentation describes the RDE methodology, and will change the way you think about selling to your present and future customers. This is an actionable tool to give competitive differentiation and a means to outpace your competition consistently.
