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IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

IdeaMap® StyleMap® MessageMap® ChoiceMap™ Concept Optimizer™ Addressable Minds™ TrialMap™ ProductEngineer®

IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research

MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry

InnovAidOnline™
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.

Addressable Minds™
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.

ChoiceMap™
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response

Concept Optimizer™
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.

ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors

TrialMap™
TrialMap provides a proven methodology to improve jury selection

Brand Manager, Fortune 500 Packaged Goods Company

"Pass the word along, the tool is having a BIG impact and I have encouraged numerous managers to use it in their concept / copy development."

Brand Manager, Fortune 500 Packaged Goods Company

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SIAL Canada 2010
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Brand Manager, Fortune 500 Packaged Goods Company

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