Packaging Research in Food Product Design and Development
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. The foundation has been laid with both basic research and applied points of view. Combining consumer liking, segmentation and ‘how to’ business methodology with a detailed treatment of the different facets of concept research, it represents a unique contribution to emerging business applications in the food and beverage industries, and cutting edge research to direct and inspire the next generation of professionals.
Special Features
- Novel information on consumer-oriented research in the perception of graphics design
- ‘How to’ methods for optimizing design of food packages, labels, and websites
- Vital information for R&D, product and package developers, and marketing
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