Quirk’s Marketing Research Review
January 7, 2014
Lawrence Cesnik, U.S. Lead, Global Customer Insights, at LifeScan Inc., a Johnson & Johnson company based in Milpitas, California, and a Moskowitz Jacobs Inc. client, has written a case study “A Coordinated Effort” which was published in the January 7, 2014 issue of Quirk’s Marketing Research Review. The article extols the use of active management of the research process. Cesnik discusses use of Moskowitz Jacobs Inc.’s IdeaMap®.net in a conjoint-based messaging optimization study for OneTouch, the leading U.S. brand of blood glucose monitors and test strips. LifeScan provided the test stimuli, and Moskowitz Jacobs Inc. designed the study, performed the data collection, did the computer modeling, and gave LifeScan the output with analysis.
December 11, 2013
Dr. Howard Moskowitz appeared in a TV episode of The Doctors Investigates: What’s In Your Food? The Doctors expose startling food facts that could change your eating habits forever. Surprising additives and potentially hazardous chemicals you could be consuming every day. Food industry consultant Dr. Howard Moskowitz says the average consumer simply wants his or her food to taste good. "The science that I'm doing is not making people obese," he says. "It's making delicious foods."
CBS Sunday Morning
November 24, 2013 at 9:00 AM on CBS
Dr. Howard Moskowitz was one of three people interviewed for a segment on CBS Sunday Morning. The segment, Food wars: Healthy snacks vs junk food, focused on how marketers are paying attention to the growing backlash to Americans' love affair with fast-food, pizza and other waist-expanding fare.
The Secrets of Sugar
October 4, 2013 at 9:00 PM on CBC (Canadian broadcast television network, owned by the Canadian Broadcasting Corporation)