IdeaMap®
IdeaMap.Net Interactive Demo
IdeaMap.Net
IdeaMap Customized
IdeaMap Software Suite: For Product Creation, Messaging & Positioning
Capturing Consumer Preferences with Bull`s-Eye Accuracy
This is your competitive edge! A high-speed, high impact tool for managers looking to test a wide range of concepts or ideas for new products, advertising, messaging or general competitive intelligence. The technology reveals consumer "hot buttons" to ensure you hit your target the first time. Studies can be executed via on-line or PC in almost any language. Top line analysis and actionable results available 24 hours after the study concludes. Survey hundreds of individuals over a day or two for less than the cost of a focus group!
The power of IdeaMap also provides an Optimizer simulator, which identifies the best product construct for pre-defined consumer segments as well as for behavioral and attitudinal clusters which emerge as a result of the compiled survey responses.
IdeaMap has been used by many of the Fortune 500 corporations as well as by small to medium sized enterprises to assist with the launch of some of the most recognized products and brands worldwide.
Advantages of IdeaMap
- Flexible modeling structure
- Systematic exploration of alternatives: proprietary methodology of mixing & matching elements and ideas
- Faster than traditional concept research with robust results
- Individual regression models
- Self-authored - you are in control
o Significantly less expensive than focus groups with greater number of respondents
o Real-time interviewing: "live" results change as respondents participate
o Easy data manipulation with common software tools like Excel, Word, SPSS or SAS
o Automatic subgroup analysis
o Automated reporting is clear, robust, actionable and available 24 hours after study is complete - Consulting support always available through MJI
Methodology
- Partial / Full-Profile Products/Messages
- Selection of 14 experimental designs (up to 36 elements)
- Utilizes a stimulus-response approach
- Different concepts for each respondent
- Ordinary Least Squares regression (using Dummy variables and true zero condition) analysis produces intuitively clear, absolute utility values.
- No hidden weighting factors or statistical short cuts are used
Which Product is Right for You? | Case Studies |
