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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection


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Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
video

IdeaMap.Net Interactive Demo

IdeaMap®



IdeaMap.Net Interactive Demo

IdeaMap.Net
IdeaMap Customized

IdeaMap Software Suite:  For Product Creation, Messaging & Positioning

Capturing Consumer Preferences with Bull`s-Eye Accuracy

This is your competitive edge!  A high-speed, high impact tool for managers looking to test a wide range of concepts or ideas for new products, advertising, messaging or general competitive intelligence.  The technology reveals consumer "hot buttons" to ensure you hit your target the first time.  Studies can be executed via on-line or PC in almost any language.  Top line analysis and actionable results available 24 hours after the study concludes.  Survey hundreds of individuals over a day or two for less than the cost of a focus group!

The power of IdeaMap also provides an Optimizer simulator, which identifies the best product construct for pre-defined consumer segments as well as for behavioral and attitudinal clusters which emerge as a result of the compiled survey responses.

IdeaMap has been used by many of the Fortune 500 corporations as well as by small to medium sized enterprises to assist with the launch of some of the most recognized products and brands worldwide. 

Advantages of IdeaMap

Methodology

Which Product is Right for You?
IdeaMap.Net 
IdeaMap Customized 
StyleMap.Net 
MessageMap (for Healthcare & Pharmaceutical)

Case Studies
Health&BeautyProducts
Food & Beverage
Financial Services
Technology
Academia
Advertising/Media 

IdeaMap.Net Clients please click here for account access


Recent Publications




Upcoming Publications



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Events


IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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