Shopping for a President
By John Tierney

If George W. Bush & John Kerry were a food, what kind of food would they be and who would be buying them?

In an article appearing in the New York Times (Sunday, May 30, 2004), John Tierney writes about Moskowitz Jacobs` online survey technology (IdeaMap.Net) that reveals how voters actually think, rather than what they say they think. Quoting Howard Moskowitz throughout the article, Mr. Tierney writes how MJI is applying this technology to the presidential candidates. By testing different "vignettes" of the candidates` selling points, we can identify the types of people who would be swayed to vote for Mr. Bush and those who could be swayed to vote Democratic.

To read this article on a breakthrough in political polling, click here [pdf attached]