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IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

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IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

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How Psychophysics Changed the Food Business, and How the Food Business Forever Changed Psychophysics

June 2009

Through a short history of how psychophysics was taken into the bosom of the food industry, this paper shows some of the principles by which one world can learn from another, and promote change in the other.

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How Psychophysics Changed the Food Business, and How the Food Business Forever Changed Psychophysics

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