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IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®

IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research

MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry

InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.

Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.

ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response

Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.

ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors

TrialMap?
TrialMap provides a proven methodology to improve jury selection

A Paradigm for Consumer Driven Sustained Innovation: Applying Currently Available Technology from Market Research

(PowerPoint Presentation)

Presented at the 1999 Product Development & Management Association Annual Meeting

Click here for Part 1 of the presentation (Pages 1 - 28)
Click here for Part 2 of the presentation (Pages 29 - 57)

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A Paradigm for Consumer Driven Sustained Innovation: Applying Currently Available Technology from Market Research

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