Product
Concept Generation & Optimization "On The Fly" - The Use And Promise Of Self-Authoring Conjoint Analysis For The Foodservice Industry
Prepared For: Foodservice Technology (June 2001)
This paper presents the background thinking, needs identification, technology, and user issues that have led to the creation of a self-authoring system for conjoint measurement.
... detailsExplorations of the Functional Relations between Image and Sensory Attributes of Soup
October 2001
Image attributes, comprising more complex descriptions of a product, provide a rich matrix of information by which to understand the consumer mind. Image attributes have not been extensively explored in the published literature dealing with 'drivers' of attributes.
... detailsJumpstarting product development and marketing: Application of deconstructive competitive analysis and conjoint measurement to the cosmetic industry
May 2002
This paper shows how the method of deconstructing current advertising in eye cream products can identify opportunities for the cosmetic product developer and marketer.
... detailsRomancing the Olive
Submitted to the Journal of Food Quality & Preference
June 2002
This paper presents data on a 'foundation study' about consumer reactions to olives. The data was obtained using the method of conjoint measurement.
... detailsIdentifying Consumers Needs for Functional Foods from Analysis of Current Communications on the Internet
June 2002
This paper reports the results of a deconstruction of current (December, 2000) functional food messages found on the Internet related to functional foods. Through conjoint analysis, executed on the Internet, respondents evaluated concepts comprising 2-4 elements dealing with text about and/or pictures.
... detailsIdeaMap.Net - Rapid Concept Development through Self-Authoring Conjoint Analysis
(PowerPoint Presentation)
Presented at the IFT 2002 Annual Meeting - New Products Session (Anaheim, CA)
Concept development in the food industry is extremely important as a key step in product development and marketing. Traditional methods often are 'hit and miss'. Recently, conjoint measurement has been used to identify the specific features and selling points of products.
... detailsConsumer Driven Product Quality In Early Development: A General Approach Using Response-Response (R-R) & Stimulus-Response (S-R) Analyses
Prepared For: Foodservice Technology - Working Paper, June 2002
This paper presents two approaches to ensure product quality from the consumer point of view. The first approach, R-R (response-response) analysis, assesses key products in a category, and searches for univariate and multivariate patterns relating sensory characteristics to acceptance.
... detailsConsumer Requirements for a Mid-priced Business Hotel: Insights from Analysis of Current Messaging by Hotels
Submitted to: Tourism & Hospitality Research Journal (Henry Stewart Publication)
June 2002
This paper presents an analysis of current messages of mid-priced business hotels using conjoint analysis. The study was run over the Internet in early 2001, with 126 elements derived from the actual language used by different hotel chains.
... detailsIdentifying Consumer Needs for Functional Foods from Analysis of Current Communications on the Internet
In preparation for: Appetite
Based upon a paper given at the Institute Of Food Technologists annual meeting, 2001
This paper reports the results of a deconstruction of current (December, 2000) functional food messages found on the Internet related to functional foods. Through conjoint analysis, executed on the Internet, respondents evaluated concepts comprising 2-4 elements dealing with text about and/or pictures of food.
... details