General Articles & Research Library

IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research

MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry

InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.

Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.

ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response

Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.

ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors

TrialMap?
TrialMap provides a proven methodology to improve jury selection

Video

Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.

What Is IdeaMap.Net?

IdeaMap.Net Interactive Demo

Developing Concepts & Innovating at the Fuzzy Front End- Using the Voice of the Consumer Along With Technical Aids to Creative Thought

(PowerPoint Presentation)

Presented at the 2000 IFT Pre-Annual Meeting Continuing Education Program

Click here for complete presentation

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Video

Developing Concepts & Innovating at the Fuzzy Front End- Using the Voice of the Consumer Along With Technical Aids to Creative Thought

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