General Articles & Research Library

You need to allow Flash content or upgrade your Flash Player

IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®

IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research

MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry

InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.

Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.

ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response

Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.

ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors

TrialMap?
TrialMap provides a proven methodology to improve jury selection

Conjoint Measurement & Needs Based Segmentation

(PowerPoint Presentation)

Presented at Statistics for Marketers Conference - July 2000

For part 1 of the presentation (slides 1 - 19), click here.

For part 2 of the presentation (slides 20 - 38), click here.

For part 3 of the presentation (slides 39 - 57), click here.

For part 4 of the presentation (slides 58 - 77), click here.

All Articles

News

Video

Conjoint Measurement & Needs Based Segmentation

Recent Publications

Upcoming Publications

Events