From a Process to a Transaction: Implications for Research and the Research Community
From a Process to a Transaction: Implications for Research and the Research Community
Published in the CASRO Journal (Council of American Survey Research Organizations)
The article shows how rapid feedback from consumers can be obtained for quicker development, using the IdeaMap? Wizard?, and how the technology can change research from a long, arduous process into a shorter, more focused, more powerful transaction.
