The article provides a vade mecum or guide for the young researcher. It details the importance of an intellectual heritage in which the author works, the necessity of holding on to a vision, strategies for introducing new ideas and the folly of believing that being a low cost provider of research will be a winning approach in business. The article is a 'must read', inspiring and consoling paper for young researchers who are idealistic but who are thrust into a harsh business environment that is not particularly responsive to new ideas.

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