IdeaMap Customized
In today`s market, there are no second chances. You can`t afford to waste the significant budget that advertising, R&D or marketing takes. But you can afford the smart solution-- a fast phase of exceptionally revealing i-Novation research to illuminate the way to a results-pulling campaign.
The process:
The MJI process starts with ideation that develops a comprehensive range of all reasonable ideas, in an organized way. Anyone with ideas to contribute can participate: your marketing team, your ad agency, your R&D staff, operations, etc.
Results of ideation are programmed into a fully customized IdeaMap program for your organization and spun into hundreds of concepts that ultimately identify hot buttons and attitudinal segments. You can test multiple platforms based on such factors as: key usage groups, key benefits, key product attributes amongst others. The concepts are then optimized to reveal your best market positions.
You come away with scientific identification of the most compelling positioning and the best ways to express it.
With IdeaMap you:
- Test from a few up to hundreds of ideas in a very time- and cost-effective manner.
- Reveal what wins and loses in your marketplace.
- Discover what you should say to drive interest... and how to say it.
- Strategically target your message to different segments of consumers.
Know your options and which ones work best
MJI helps you explore the appropriate possibilities... narrow down your options to the most successful... reconfigure concepts... and identify the winners, using scientific methods that reveal the truth in less time than ordinary testing.
You come away with powerfully useful knowledge on what to say, how to say it and who to say it to.
When IdeaMap is best
Ideally utilized when the matter at-hand requires a unique, detailed approach which falls outside the design options offered by our web-based program, IdeaMap.Net.
IdeaMap is most effectively utilized for exploring complex strategic objectives, product development, tactical promotions, internal questions and sales strategies worldwide.
Respondents can be surveyed either via central location on stand-alone PCs (in markets where internet access may be limited) or via the web.
For more information, contact .
