IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research

MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry

InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.

Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.

ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response

Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.

ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors

TrialMap?
TrialMap provides a proven methodology to improve jury selection

Events

IPM 50th Anniversary Symposium

Perspectives on Inner vs Outer Innovation

Dr. Howard Moskowitz will be one of the speakers at the upcoming IPM 50th Anniversary Symposium in Rotterdam. The theme for this event is ‘Finding the current, riding the waves.’... details

ESOMAR Congress 2008

Learning to win

Guaranteed success of innovations by design

... details

SCOPE 2008

Mind Sets and Optimal Experiences

Dr. Howard Moskowitz will be making a keynote presentation at this event sponsored by the Institute for International Research.

... details

SAE 2008 World Congress
... details

Food Technology Presents: Developing and Marketing Products for Consumer Health & Wellness
Sofitel O’Hare Chicago
February 27-28, 2008... details

Fragrance 2007 (ESOMAR)
Paris
November 14-16, 2007... details

Market Research Council Luncheon
Yale Club of New York
November 9, 2007 ... details

Symposium on Understanding & Influencing Consumer Food Behaviors for Health
... details

The Market Research Event
Los Angeles
October 14 - 18... details

European Market Research Event
Barcelona, Spain
June 18-20... details

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