Hotel Sax Chicago
May 10 – 12, 2010

Dr. Howard Moskowitz will be making a presentation at this upcoming event.

Endorsements in Food: What? By Whom? Driving Acceptance in Older Adults.

Marketers use seals of approvals from organizations to enhance product acceptance.  The food industry and the various health associations use endorsements to educate the public and to persuade. But which endorsements really work?   This presentation reveals the often surprising, and occasionally unsettling results of a large-scale study on just what endorsements work across 29 categories of food -- and most important, what specific endorsements work with older adults and younger adults.  

• What's in it for YOU?
• What's working, what's not, and with whom
• Where's the big opportunity, and where are endorsements falling down
• Is everyone the same - no -- and now to the different mindsets
• What else can you do to strengthen the endorsement you have worked so hard to get and keep
• Go for the gold -- specific endorsement strategies that are waiting, and ones to be avoided