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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline?
InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds?
Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap?
ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer?
Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap?
TrialMap?
TrialMap provides a proven methodology to improve jury selection
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News

MJI wins the 2012 Edison Bronze Award

The Moskowitz Jacobs Inc. Award for Research Excellence in the Psychophysics of Taste and Smell

Social Science Research Network

Emerald Reading ListAssist

Companywide sales up over 100%, call center conversion rates up over 40%, web conversion rate up over 25%, field sales up over 50%


More News

Video


Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.


World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
video

IdeaMap.Net Interactive Demo

4th Food Technology, Innovation & Safety Forum 2010

Hyatt Regency O'Hare, Chicago
May 11th-12th, 2010

Dr. Howard Moskowitz has been invited to make a keynote presentation at this upcoming event.

Marketing for that Special One (In Three Thousand)
The marketing battle for the consumer in the digital age and the keys to product-positioning in an increasingly crowded aisle.

  • It is estimated that the average American is exposed to about 3,000 advertising images a day. What strategies are companies employing to get ahead and how can the latest analytics be used for competitive advantage?
  • Outlining the roadmap to innovative NPD, critical market expansion and marketing beyond the economic downturn
  • The ‘new’ realities - analyzing innovation trends in view of consumer expectations through IdeaMap®‘s Addressable Minds™
  • New thought-leadership in harnessing what the consumer really wants and converting this into a successful marketing strategy

All Events



IdeaMap.Net Clients please click here for account access


Recent Publications




Upcoming Publications



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Events


Research Chefs Association (RCA) Annual Conference
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ALA Webinar
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