ESOMAR Congress 2009
ESOMAR Congress 2009
Centre de Congres Montreux
Montreux, Switzerland
September 15-18, 2009
Sustainability, Higher Margin Opportunities & Economic Crises
Alex Gofman will be co-presenting the paper, “Sustainability, Higher Margin Opportunities & Economic Crises” at the upcoming ESOMAR 2009 Congress in Switzerland.
The recent events of the economic downturn resulted in a rapid deterioration of the appeal of the "classic" luxury propositions and an equally rapid rise of the demand by people worldwide of a new, ethically driven, aspirationally sustainable notion of premium. This paper offers the combination of scientific market research, re-framing and presenting the "algebra of the mind" of potential premium value customers at global level. It integrates such insights in the general context of today's economic crisis, and translates the current business challenges into the opportunity to re-think our future from the different perspective offered by sustainability as the DNA of new aspiration.
Centre de Congres Montreux
Montreux, Switzerland
September 15-18, 2009
Sustainability, Higher Margin Opportunities & Economic Crises
Alex Gofman will be co-presenting the paper, “Sustainability, Higher Margin Opportunities & Economic Crises” at the upcoming ESOMAR 2009 Congress in Switzerland.
The recent events of the economic downturn resulted in a rapid deterioration of the appeal of the "classic" luxury propositions and an equally rapid rise of the demand by people worldwide of a new, ethically driven, aspirationally sustainable notion of premium. This paper offers the combination of scientific market research, re-framing and presenting the "algebra of the mind" of potential premium value customers at global level. It integrates such insights in the general context of today's economic crisis, and translates the current business challenges into the opportunity to re-think our future from the different perspective offered by sustainability as the DNA of new aspiration.
