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IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

IdeaMap® StyleMap® MessageMap® ChoiceMap? Concept Optimizer? Addressable Minds? TrialMap? ProductEngineer®

IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research

MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry

InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.

Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.

ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response

Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.

ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors

TrialMap?
TrialMap provides a proven methodology to improve jury selection

The Market Research Event

The Market Research Event
Red Rock Casino Resort Spa
Las Vegas, Nevada
October 18-21, 2009

Fast and Cost-Effective Consumer-Driven Early-Stage Package Design

Alex Gofman will be conducting a workshop at the upcoming PROOF Conference (co-located with The Market Research Event) in Las Vegas. This event focuses on what’s new and what’s next in package research. The workshop will be on structured experimentation in package design.

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