Idea 360 banks on demand
Bangkok Post
August 19, 2010
Idea 360, a market research and property consultancy firm, is confident the highly competitive environment in all industries will help boost demand for effective market research.
The company launched its IdeaMap online research service a year ago to clarify fast-changing customer trends.
Tapat Yuvaboon, the chief executive of Idea 360, said heavy competition made it important for manufacturers and product owners to learn exactly what customers need, to ensure their products are different while meeting demand.
He said research was a good choice although original methodology could not fully uncover the more in-depth demands of customers. The IdeaMap, which gathers qualitative and quantitative information in a real time evaluation, helps manufacturers to keep pace with changing trends.
Idea 360, the University of Pennsylvania's Wharton Business School and Dr Howard Moskowitz, a founder and chairman of MJI-DesignLab.com, have jointly developed and tested the tools and methodologies the IdeaMap uses to help clients achieve optimum performance and measurable results.
These technologies test many more variables than typical methods can and use propriety analytical technologies to determine true interests and desires and the best way to communicate these attributes to the right market segment.
Idea 360 is the only firm authorised to use IdeaMap in Asia. The company has signed up 17 clients since launching the IdeaMap. It expects a total of 30 for this year and at least 50 next.
Mr Tapat said that after trying the IdeaMap, some clients now conduct research every few months, or five to six times a year, up from two or three times previously, as they can apply the results directly to their products plus the cost is 20% to 30% cheaper than other research methods since the process operates entirely online.
The company is also talking to a local university about establishing a research institute, with a deal expected by next year's first quarter.
August 19, 2010
Idea 360, a market research and property consultancy firm, is confident the highly competitive environment in all industries will help boost demand for effective market research.
The company launched its IdeaMap online research service a year ago to clarify fast-changing customer trends.
Tapat Yuvaboon, the chief executive of Idea 360, said heavy competition made it important for manufacturers and product owners to learn exactly what customers need, to ensure their products are different while meeting demand.
He said research was a good choice although original methodology could not fully uncover the more in-depth demands of customers. The IdeaMap, which gathers qualitative and quantitative information in a real time evaluation, helps manufacturers to keep pace with changing trends.
Idea 360, the University of Pennsylvania's Wharton Business School and Dr Howard Moskowitz, a founder and chairman of MJI-DesignLab.com, have jointly developed and tested the tools and methodologies the IdeaMap uses to help clients achieve optimum performance and measurable results.
These technologies test many more variables than typical methods can and use propriety analytical technologies to determine true interests and desires and the best way to communicate these attributes to the right market segment.
Idea 360 is the only firm authorised to use IdeaMap in Asia. The company has signed up 17 clients since launching the IdeaMap. It expects a total of 30 for this year and at least 50 next.
Mr Tapat said that after trying the IdeaMap, some clients now conduct research every few months, or five to six times a year, up from two or three times previously, as they can apply the results directly to their products plus the cost is 20% to 30% cheaper than other research methods since the process operates entirely online.
The company is also talking to a local university about establishing a research institute, with a deal expected by next year's first quarter.
