News
Cambridge Conference Focuses on Innovation Management
Swissnex Boston hosted a ½ day conference and ½ day workshop in Cambridge, MA on April 30 and May 1. Dr. Howard Moskowitz was a session chair at this event, whose theme was From Open Innovation to Innovation Partnerships A New Paradigm in a Troubled Economy. ... details
MJIs Vice President presents at Social Media SpringFests
Alex Gofman, a Vice President at Moskowitz Jacobs Inc. made a presentation on Mind Genomics at the US SpringFest: Innovation, Insights and Social Media Conferences.... details
2009 AChemS MJI Award Recipient
The Moskowitz Jacobs Inc. Award for Research Excellence in the Psychophysics of Taste and Smell
MJI is pleased to announce this years AChemS award recipient Johan Lundström, PhD.
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Authors of Selling Blue Elephants are Panelists in Webinar
Dr. Howard Moskowitz and Alex Gofman, co-authors of the best selling book Selling Blue Elephants How to Make Great Products that People Want BEFORE They Even Know They Want Them, were panelists in a Webinar sponsored by the Institute for International Research.... details
Alex Gofman Presents at Technology Conference
CASROs 13th Annual Technology Conference was held June 26-27, 2008 at New Yorks historic Hudson Theatre at the Millennium Broadway Hotel. MJIs Vice President, Alex Gofman, a speaker at this event noted the importance of web design and proper investment of web tools and web staff to complement MR-specific activities. He said Web analytics produce many stats, but actionable insights need to be identified.
... detailsMJIs VP/Chief Technology Officer Presents at International Conference
Alex Gofman presented at the 2008 ISPIM Conference that was held in Tours, France on June 15-28. His topic, MindGenomics New Collaboration Approach for Open Innovation in Marketing, followed the theme of the conference, Open Innovation: Creating Products and Services through Collaboration. The event brought together academics, business leaders, consultants and other professionals involved in innovation management.
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Authors of best selling book, Selling Blue Elephants, present Webinar
Selling Blue Elephants Webinar. Sponsored by the Wharton Club of New Jersey.... details
MJI's CEO is one of three finalists for ESOMAR Award
Moskowitz Jacobs Inc. is proud to announce that Dr. Howard Moskowitz is among the shortlist of three finalists for the ESOMAR Excellence Award for Standards of Performance in Market Research.... details
The Moskowitz Jacobs Inc. Award for Research Excellence in the Psychophysics of Taste and Smell
April 2007 - MJI is pleased to announce this year's AChemS award recipient - Veronica Galindo-Cuspinera.... details
Moskowitz Jacobs Inc. announces a new book offering time-tested and client validated methodology
"Selling Blue Elephants - How to Make Great Products That People Want Before They Even Know They Want Them"
May 8, 2007 (Philadelphia, PA and White Plains, NY) - Wharton School Publishing and leading global market research company, Moskowitz Jacobs Inc., are pleased to announce the release of a revolutionary tool for company executives. Through engaging and informative case studies, Selling Blue Elephants (May 2007; $27.99; ISBN: 0-1361-3668-0) illustrates how brands like Hewlett - Packard, Prego, Vlasic, and MasterCard utilized a fast, easy, flexible and cost-effective process known as Rule Developing Experimentation (RDE) to transform the way they create consumer-targeted products and messages.... details
MJI's CTO to speak at University in Malaysia
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The Food Doctor on ABC News Now
From November 2004 to November 2006, Howard Moskowitz made a regular weekly appearance as the Food Doctor on ABC News Now (ABC News Network's Internet News show).... details
MJI to present Webinar to MRA audience
As part of the Marketing Research Association's continuing education program, Dr. Howard Moskowitz, CEO of Moskowitz Jacobs Inc., will present a Webinar (March 6, 2007) on "What Language Drives Respondents to Say They'll Participate in an Internet Survey".... details
Keynote Speaker at the European Market Research Event
MJI's CEO, Dr. Howard Moskowitz, will be a keynote speaker at the upcoming European Market Research Event being held in Barcelona, Spain (June 18-20).... details
