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IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research

MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry

InnovAidOnline?
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.

Addressable Minds?
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.

ChoiceMap?
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response

Concept Optimizer?
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.

ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors

TrialMap?
TrialMap provides a proven methodology to improve jury selection

Companywide sales up over 100%, call center conversion rates up over 40%, web conversion rate up over 25%, field sales up over 50%

iNovum, using MJIs technology IdeaMap®.Net, identified insights that altered Trupanions overall sales approach. Since this collaboration, companywide sales have increased more than 100% and conversion rates in their call center have increased by more than 40%. Website conversion rates have increased by over 25% and... field sales increased by more than 50%.

Trupanion testimonial

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Companywide sales up over 100%, call center conversion rates up over 40%, web conversion rate up over 25%, field sales up over 50%

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