White Plains NY and Los Angeles CA – July 28, 2009 Moskowitz Jacobs Inc. (MJI), a global leader in Messaging Optimization Solutions, today announced that R. Rex Parris, the lead attorney for the employees in a defamation law suit, was awarded $370 million after utilizing IdeaMap.Net’s Addressable Minds solution to optimize his arguments.

IdeaMap.Net’s Addressable Minds solution allows lawyers to quickly identify the most compelling combination of arguments in their case to maximize the likelihood of achieving the verdict they desire. With Addressable Minds, all content including framing statements, evidence, collateral factors, etc, can be analyzed and optimized.

“This quantitative technique really helped me frame my courtroom arguments…The net result…The jury returned one of the biggest verdicts in the history of Los Angeles County for a defamation case”, said R. Rex Parris, the lead attorney. “The tested messages were dead-on. I knew exactly what to say and what not to say.”

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