General
On the Limits of 'Knowability' from Acceptance Data
Abstracted from the Data Analysis Workshop at the 2005 Pangborn Symposium, Harrogate, UK
The objective of the set of four analytical exercises was to understand how segmentation based upon patterns of liking could provide additional insight about the products.
... detailsUnderstanding the Algebra of Pricing
(PowerPoint Presentation)
Four topics of the presentation:
... detailsSoy Beverages
Appeared in Food Product Design magazine
May 2005
We've all heard so much about Soy Beverages in the past few years. It comes in many varieties; it's enriched with vitamins, it comes low fat or full calorie. It can be plain or flavored to suit your specific tastes.
Analyzing Flavors with Sensory
Appeared in Food Product Design magazine
July 2005
Orange Juice to the consumer sounds like a simple product - fresh squeezed oranges with or without pulp.
Mom's, mind-sets and healthful restaurant foods for their kids
Appeared in Food Product Design magazine
August 2005
The days of children going straight home from school to a mom who spent the day preparing a big hot, nutritious meal are a rarity today. Our children live in a fast paced world filled with engaging, challenging
The Role of Healthy Snack Foods Today
Appeared in Food Product Design magazine
September 2005
High intensity sweeteners: Keys to the consumer mind
Appearing in Food Product Design magazine
October 2005
Consumer-driven 'concept innovation machine' - a dream or reality:
Consumer-driven 'concept innovation machine' - a dream or reality:
Innovation as a convergence of adaptive experimentation and consumer insights.... details
Fresh Fruit
Appeared in Food Product Design magazine
November 2005
Chocolate
Appearing in Food Product Design magazine
December 2005... details
Thoughts on Subjective Measurement, Sensory Metrics and Usefulness of Outcomes
Journal of Sensory Studies
This is an electronic version of an article published in the Journal of Sensory Studies: complete citation information for the final version of the paper
Psychophysical Thinking in Business: Products and Concepts
Journal of Sensory Studies 20 (2005)
Psychophysical thinking informs both concept development and product design. With products, the researcher systematically varies ingredients/processes and measures consumer reactions such as acceptance and sensory impressions. The product data generate a model showing how the formulations drive ratings. With concepts (and package designs), the researcher systematically varies the presence/absence of elements/pictures and measures consumer reactions such as acceptance or appropriateness.
Spotting & Capturing Trends through Weak Signals & Concept Optimization: Application to the Merchandising of 'Hair Coloring' Products
(PowerPoint Presentation)
Trends are opportunities but they must be identified. We believe that trends are emerging all around us.
Accelerating Innovation: From Business Good to Business
(PowerPoint Presentation)
How do you invent something new out of existing products? This presentation shows how to create a totally new product by mixing and matching ideas from different, existing products (Mind Genomics).
Effective and confident communications in the midst of a major crisis: How a pharmaceutical executive can capitalize on messaging simulation
November 2005
This paper reports the results of a study using experimental design to understand, segment, and optimize messaging with respect to pharmaceutical companies in the hotly discussed and controversial area of pain relief. The study comprised responses to different, actual 'real' messages about brands, companies, FDA statements, planned corporate actions, and general information.
Innovation
Internet-enabled Research for Consumer-driven Concept Development and (DRAFT IN PROGRESS... DO NOT QUOTE)
November 2005
Concepts are critical as blueprints for product design. This paper presents a systematic approach to concept development using experimental design, and the migration of the systematic approach to the Internet. The topics range from how one goes about conceptualizing the process to study execution and data interpretation.
Founding a new science: Mind GenomicsTM
We present in this paper our vision for a new science, modeled on the emerging science of genomics and the technology of informatics. Our goal in this new science is to better understand how people react to ideas in a formal and structured way... details
The Mind-set of Teens towards Food as Revealed by Conjoint Measurement and Multi-food Databases
This paper introduces a new type of study that combines self-profile of behaviors and attitudes regarding food with responses to structured, systematically varied concepts about the field. The study is executed on the internet, and chosen by interested participants (here teens). ... details
Comparing Across Categories: Using Mind-set Information about Health, Pleasure, and Function to Understand Consumer Choices in Bottled Water.
Water, already by its nature considered to be a healthful beverage, can further profit from health messaging and endorsement. This paper analyzes responses to test concepts about bottled water from five different mind-set databases (Crave It! 2001 for adults, teens; Drink It!... details
Innovating New Product Ideas through a New Approach - Mind GenomicsTM
PowerPoint Presentation
December 2005
Invention and innovation are like the weather. Everyone talks about it, there are metrics and books.
