Atlanta, GA
March 2–5, 2011

Dr. Howard Moskowitz will be co-conducting a pre-conference workshop at this R&D Conference focused on Culinology.

Salt Function & Flavor: Sodium Concerns and Reduction

It has been more than a few centuries since Roman legions received a “salary” (salt) so that they could preserve their own food. Current university research on sodium content in new products in the retail market will be presented. Product developers will be offered a new way of thinking about sodium reduction as well as learning about food science and culinary tools to reduce salt without losing flavor.

In addition to the workshop, Dr. Moskowitz will also be making a conference presentation.

New Continents of the Mind: How Mind Genomics Drives Deeper Understanding of Customers and Produces Better Business

We stand on the threshold of continents of the mind. Knowing how people respond to stimuli around them in everyday life lets us employ science to understand what to give to people, how to please them, and how to delight them. In this presentation, Dr. Moskowitz will share his experiments on mind genomics and food. He will provide tools and ideas about how to understand just what specifically turns on your customers, and how to create those delights.

The presentation will feature a demonstration of mind genomics, done specifically for this conference on the topic of fine dining. Through easy to run studies, by probing evaluation (pricing), and by understanding emotion reactions, Dr. Moskowitz will share with the audience the magic of science, and the sheer joy of finding out just what makes the customer’s mind tick.

To learn more about this upcoming event, go to www.culinology.org.