"Want to let you know how well the IdeaMap segmentation work was received by the sales force`it was absolutely right on target.  The guys in the field believe they can really use the information to develop new value packages and programs for their customers.  Got so many positive comments, it really validated the entire project."

Dave Oshlag, President of Project Marketing Associates on behalf of his Client, Lisa Detweiler, Director of Business Development at PPG Industries.