Future High Tide of High End (Tentative title)
(H. Moskowitz, A. Gofman, S. Marzano, & M. Bevolo)
We are proud and excited to announce that we are currently writing a new book about the future of luxury (premium) goods and services. We are very happy and honored to work on this project together with two outstanding co-authors from the Philips Design of Royal Philips Electronics - Stefano Marzano and Marco Bevolo who are both widely recognized as being in the forefront of the design profession.
When it comes to high end propositions, this book offers actionable insights based on a unique mix: world class research plus cultural and design trends. Written in a simple, easy-to-understand style, this book is appropriate for a wide audience. Methodological, business and design analysis is shared in a reader-friendly tone.
This book was made possible by conversations, contributions and interviews with the industry experts, thought leaders and opinion makers. SSI (Survey Sampling Inc.) sponsored the Global RDE project.

